What Is Agentic Commerce? How AI Agents Are Starting to Shop in 2026
A year ago, asking ChatGPT to buy you something was a joke. By late 2025, it was a real feature. OpenAI and Stripe quietly rolled out a way to complete an actual purchase inside a chat window, and within months, three of the biggest names in payments, Visa, Mastercard, and Google, had each built their own version of the same idea. That shift has a name now: agentic commerce. Whether it's a passing experiment or a genuine new sales channel is still an open question, but the traffic numbers behind it are no longer small enough to ignore. Quick answer: Agentic commerce is the practice of AI agents researching, comparing, and sometimes completing purchases on a shopper's behalf, through standards like OpenAI and Stripe's Agentic Commerce Protocol (ACP), Google's Agent Payments Protocol (AP2), and card-network frameworks from Visa and Mastercard. Adobe Analytics data shows AI-referred retail traffic in the US grew 393% year-over-year in the first quarter of 2026 and now c...